Scion Explorering Shift to Premium Products

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Thread: Scion Explorering Shift to Premium Products

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    Scion Explorering Shift to Premium Products



    The FR-S may have changed the direction of Toyota’s Scion brand for ever, though surprisingly, it would not be towards performance machines.

    Rather, with the success of the rear-drive sports car Toyota has seen that with the right products it can raise the asking price for Scion models, prompting some within the brand to explore moving it up-market.

    According to a new report, a group within Scion wants to attack the premium compact segment with models priced at or below $30,000. Outside the realm of Toyota, that segment is also seen as too down-market for Lexus.

    With the FR-S opening the door, a convertible version (previewed in the Toyota GT 86 Open Top Concept) could be the first true step in that direction, likely offering more luxury features with less of a focus on all-out performance.

    The feeling isn’t universal, however, with a core group at Scion still opting for the brand’s original youth-oriented direction, following with models like the xB and xD. Those products are near retirement, however, and so a decision about their future and the future of the Scion brand in general are intertwined.
    Read the complete story on Scion's shift to premium products at AutoGuide.com

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    Wasn't the FR-S supposed to be a premium performance car ? Wasn't the FR-S supposed to be a great value with reviewers saying: " I'm surprised you can get a car like this for under 25 K?" Whatever happened to: "built with passion" and "it's a drivers car?"

    If this "premium" announcement by Scion means it will provide a turbocharged four cylinder model for 2014 and keep the price under 28 K, then it will be great news for the enthusiast market.

    If, however, it means that Scion will be making a Shooting Brake model or a (ugh) four door sedan, then it means the manufacturer has lost it's way and passion will no longer be the impetus behind making great cars.
    Last edited by Atticus888; 07-30-2013 at 12:53 PM.

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    Actually the FR-S would look great as a convertible, but with the inevitable weight gain acceleration would be compromised and how many enthusiasts would buy a slower FR-S?

    There is a solution to this problem and it involves providing a super/turbo charged model as an option in 2014. And if it's good enough for a convertible, it's good enough for the coupe as well.

    Wouldn't you agree Mr Toyoda ?

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    Mr Toyoda,

    IMHO, if you really want the FR-S to have a more premium appeal, perhaps you could resurrect the exterior styling from the 2011 concept car and make it available for 2014.

    Thanks,
    Atticus

    PS Don't forget the turbo/super charger.


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    Mr Toyoda,

    If the FR-S had a turbo charged model with the exterior lines of the 2011 concept car, what'd be the retail price ?

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