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2016 Scion iM Seeks to Lure Young Drivers

Apr 01, 2015 - 10:01 AM - by AutoGuide.com


The past six years havenít been kind to Scion at all, but Toyota is hoping to turn things around for its youth-oriented brand starting with a car called the iM.

Itís a new five-door hatchback based on the Toyota Auris, packaged with a 1.8-liter four-cylinder engine connected to either a six-speed manual transmission or a CVT. The powertrain generates 137 hp and an undisclosed measurement of torque that are sent to the front wheels. Models with the CVT also come with paddle shifters that can cycle through seven predefined ratios meant to mimic actual gears.

Scion hopes to attract young customers with the iM. Like the rest of itís products, they offer one trim package to create a WYSIWYG approach to car sales. Just in case you didnít grow up on a steady diet of Internet junk food, thatís an acronym for 'What You See Is What You Get.'

Anyway Scion packages it with a standard equipment list that includes 17-inch alloy wheels, dual-zone
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2016 Scion iA Zoom-Zooms Into Reality

Apr 01, 2015 - 9:44 AM - by AutoGuide.com


Thereís a tiny new Scion headed to dealerships this year. Itís called the iA and itís the companyís first-ever sedan.

But if youíre thinking it looks an awful lot like another car, youíre right because this is actually a re-badged Mazda2. Toyota formed an alliance with Mazda, giving Scion some sorely needed new product in order to market a re-badged version of their new sub-compact, which explains the oh-so-KODO body lines, tail lights and interior pieces.

It gets a 1.5-liter four-cylinder engine that sends 106 hp to the front wheels through either a six-speed manual or automatic transmission. According to the company, it should be capable of returning up to 33 MPG in city driving, 42 on the highway or 37 MPG on the whole.

Scionís scheme hasnít changed; theyíre all about selling a single trim to keep things simple and eliminate the need for its customers to haggle with the sales staff. Accordingly, the iA comes outfitted with a list of standard features that includes 16-inch alloy wheels, push-button ignition and a
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Watch the Scion iA and Scion iM World Premiere Live Streaming Online

Mar 31, 2015 - 7:07 PM - by AutoGuide.com


Live from New YorkÖ itís Tuesday night!

The Scion lineup is finally being rejuvenated and you can watch it happen live.

The youth-focused Toyota division is about to significantly increase its product portfolio with two cars people should actually buy.

A brand focused on niche market vehicles in the past, watch as Scion unwraps the iM five-door hatchback and iA sedan before your eyes.

The live stream of the Scion iA and Scion iM reveal starts March 31st at 9:10 p.m. EST.
Watch the Scion iA and Scion iM World Premiere Live Streaming Online at AutoGuide.com.
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