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2016 Scion iM First Drive - Video

Jun 29, 2015 - 6:17 AM - by

Born in Japan and raised in Europe, the 2016 Scion iM is primed to make its North American debut. Ready or not, this multicultural hatchback is on its way, but are company executives off their rocker thinking itís a legitimate rival to established nameplates?

Old (World) Meets New

Essentially a rebranded version of the Toyora Auris, which went on sale in the old world earlier this year, Scionís iM targets buyers younger than 35 like Kim Jong-Unís artillery zeroing in on Seoul. Per usual, the capital Tís youth-focused brand aims to attract this coveted demographic with a unique buying process and customization options.

Arguably hip, young individuals are the folks this practical hatch is made for, be they aspiring ragtime musicians, freelance baristas or even recent college grads with degrees in interpretive pottery. According to Scion, the iM offers these cool customers sporty styling and dynamic handling wed to exceptional value, a blend of attributes competitors like the Ford Focus, Volkswagen Golf
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Top 10 Fatherís Day Gift Ideas

Jun 18, 2015 - 10:09 AM - by

Father's day is almost here and thereís no reason to panic about what to get your dad, because we have an excellent collection of car related Fatherís Day gift ideas all at various price points.
See the Top 10 Fatherís Day Gift Ideas at
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Toyota S-FR Trademarked: Is This the New Supra?

Jun 02, 2015 - 3:25 PM - by

Toyota has trademarked a new automobile title, hinting at a name for a future sports car.

Toyota S-FR has now been protected with the United States Patent and Trademark Office and will be used for 'automobiles and structural parts thereof.'

Following the naming structure introduced for FR-S, which stands for front-engine, rear-wheel drive sports car, the new name may stand for sports front-engined rear-wheel drive. Weíre hoping that the ĎSí stands for Ďsuper,í which would make it a super front-engined rear-wheel drive car.

Toyota wants to have a three sports car lineup, consisting of one car that would sit above the FR-S and one that will sit below. The name could be used for either, though the larger of the two new cars is expected to arrive much sooner.

The high-end sports car will be a spiritual successor to the Supra and will take its styling cues from the Toyota FT-1 concept. It is currently being developed in cooperation with BMW.

The Toyota S-FR
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