Toyota's New Global Vision Puts Focus on Emerging Markets, Exciting Cars

[AutoGuide.com]

After the global economic collapse, compounded by a spate of major recalls and a general lack of new product, Toyota Motor Corporation has today announced a new Global Vision that puts the focus on developing the brand in emerging markets, while injecting more passion into its cars. Toyota also intends to continue to grow its strengths in building reliable and efficient cars, listing key focal points such as: quality, constant innovation, respect for the planet, and the idea that there is always a better way.

"All 300,000 of us at Toyota worldwide will take part in laying a foundation for sustainable growth," said company President Akio Toyoda. "Working side by side, we will strive to earn smiles by exceeding customers' highest expectations. Together, we will write a new chapter of Toyota history."

Specific to new products, Toyota is putting the priority on "product appeal," ranking it even ahead of building environmentally responsible cars in its new plan. Toyota aims to build "genuinely exciting models" and "greatly improve the design and feel" of its cars.

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[FR_S_Fan]

If Toyota can fill the demand for fuel efficient vehicles, that get amazing MPG's it will do wonders for them. Toyota should really look at what Mazda has done with their SkyActiv technology, a great example of a low cost product that anyone can afford and best of all, amazing gas mileage.

[rwdftw]

we'll see how Toyota defines exciting with their new line up or cars...

I dont know how exciting those Ev's would possibly be? or even half the other cars that they plan to push out..

[import_nation]

"Specific to new products, Toyota is putting the priority on "product appeal," ranking it even ahead of building environmentally responsible cars in its new plan."

Product Appeal. The FR-S FT86 is appealing because of its raw performance and styling. Let's hope Toyota concentrates on what we think is appealing. All they have been making is environmentally responsible cars but what about performance and styling? What about new technology and features?

Step it up Toyota.

[TrailDust]

If Toyota wants to do anything to improve the reputation of their brand as well as improve sales, then they need to start actually listening to consumer/owner feedback and address their concerns. Toyota corporate has become so disconnected from the consumer that, quite frankly, I'm surprised their sales haven't taken a larger hit.

[FR_S_Fan]

If Toyota wants to do anything to improve the reputation of their brand as well as improve sales, then they need to start actually listening to consumer/owner feedback and address their concerns. Toyota corporate has become so disconnected from the consumer that, quite frankly, I'm surprised their sales haven't taken a larger hit.

So true. People think the sales loss Toyota has been experience was bad but just like you I did expect worse. I guess people just love Toyota that much that almost anything branded with "Toyota" will sell.

For example, the Corolla. Nearly everyone knows how good those cars are, no question if it's good.