I’ll go along with the group of people saying that you can’t compare Japanese prices to USD. Consider these points.
-There are Suby and Scion versions in the US.
-Significantly less power and less complex drivetrain than the WRX
-Base WRX is $25.5k, premium at 28k
-Premium WRX and BRZ are spec’ed similarly with the exception of HIDs and Nav standard on the BRZ
-Scion will be decontented compared to BRZ.
-Suby has already said pricing for the BRZ premium will be in the neighborhood of $24-25k
-Scion doesn’t sell a single car that starts over $20k.
-Hyundai genesis 2.0T and the mustang V6 start in the $23-24k range
Looking at those facts, and assuming that:
a) The FR-S must be cheaper than the BRZ if it loses out on some of the standard squipment the BRZ gets
b) Subaru is being honest on price
c) Subaru actually wants to sell some of these, which they won’t if they price it higher than a WRX base model
I’ve come to the conclusion that pricing will probably end up at $24.5 for the BRZ and $23k for the FR-S. Any higher and they lose out on price to the competition, and the low power number hurts them enough already to magazine racers.
At $24k I’ll sure as hell buy one though. Especially if the rumors of a factory supercharger add-on coming down the pike in a couple years are true.