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The Best and Worst from Scion Over the Years

Feb 09, 2016 - 12:56 PM - by AutoGuide.com

Even though it was only in the marketplace for 13 years, Scion has done some great things for the automotive industry… and some really bad things, too.

The company that brought us affordable coupes and funky box-shaped cars has officially been killed off, with its models being integrated into Toyota’s lineup. While that won’t mean much to the average car shopper since the vehicles are still being sold, a lot of the things that Scion as a brand embraced will be gone. Outside the Supra, Toyota isn’t exactly known for exciting, trendy offerings, but rather safe and reliable sedans like the Corolla and Camry.

That means the things that made Scion models exciting will likely fade away, from cool concepts to embracing the aftermarket tuner scene. We decided to take a look back at Scion’s history, picking out the best and the worst things the brand has brought us over the years.
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The Scion Brand is Dead

Feb 03, 2016 - 11:57 AM - by AutoGuide.com

Toyota has made it official: the Scion brand is dead.

Scion will now transition back into the Toyota brand, which means that the FR-S, iA sedan and iM 5-door hatchback will be badged as Toyotas beginning in August of 2016. Scion’s other vehicle, the tC coupe, will get one last release series special edition before it is discontinued in August of 2016.

Scion became its own brand in 2003 and was an attempt by Toyota to attract younger customers. The brand never really caught on, with slow sales, long product droughts and many reports claiming that average buyers were in their late 40s.

'This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,' said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. 'I was there when we established Scion and our goal was to
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2016 Detroit Auto Show Coverage

Jan 07, 2016 - 11:41 AM - by AutoGuide.com

The New Year is upon us and that means the 2016 Detroit Auto Show is right around the corner.

Each year, the North American International Auto Show plays host to numerous worldwide debuts, with last year’s show stunning the crowd with the new Ford GT, Shelby GT350R and production Acura NSX, to name a few. There will certainly be some surprises at the 2016 Detroit Auto Show, but here are AutoGuide.com‘s top 10 most anticipated debuts that have been confirmed to make a public appearance from January 11-24, 2016.
Read more about the 2016 Detroit Auto Show Coverage at AutoGuide.com.
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