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Scion's next model could be the tiny Toyota Aygo

Apr 11, 2015 - 8:43 AM - by

Scion's Next Model Will be a Toyota, Won't be a Crossover » News

With two out of a planned three new Scion models revealed at the New York Auto Show, we sat down with brand boss Doug Murtha to discuss what’s coming next for Toyota’s youth-focused brand.

The latest rejuvenation for Scion, the current plan doesn’t stray from the brand’s origins.

Murtha, Scion group vice president, explains how partnerships with other automakers, as well as sharing within the larger Toyota lineup has long been a part of the product strategy. “It’s pretty much been the case since Scion’s launch,” he said, pointing to the xA, xB and even the recently axed iQ.

He wouldn’t clarify just what’s coming next but did drop a significant hint, stating that the new model, “falls more into the iM model,” and, “is a product that will be sold in other markets that will be sold in the US as a Scion, as opposed to bringing it as a Toyota.”
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2016 Scion iM Seeks to Lure Young Drivers

Apr 01, 2015 - 10:01 AM - by

The past six years haven’t been kind to Scion at all, but Toyota is hoping to turn things around for its youth-oriented brand starting with a car called the iM.

It’s a new five-door hatchback based on the Toyota Auris, packaged with a 1.8-liter four-cylinder engine connected to either a six-speed manual transmission or a CVT. The powertrain generates 137 hp and an undisclosed measurement of torque that are sent to the front wheels. Models with the CVT also come with paddle shifters that can cycle through seven predefined ratios meant to mimic actual gears.

Scion hopes to attract young customers with the iM. Like the rest of it’s products, they offer one trim package to create a WYSIWYG approach to car sales. Just in case you didn’t grow up on a steady diet of Internet junk food, that’s an acronym for 'What You See Is What You Get.'

Anyway Scion packages it with a standard equipment list that includes 17-inch alloy wheels, dual-zone
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2016 Scion iA Zoom-Zooms Into Reality

Apr 01, 2015 - 9:44 AM - by

There’s a tiny new Scion headed to dealerships this year. It’s called the Scion iA and it’s the company’s first-ever sedan.

But if you’re thinking it looks an awful lot like another car, you’re right because this is actually a re-badged Mazda2. Toyota formed an alliance with Mazda, giving Scion some sorely needed new product in order to market a re-badged version of their new sub-compact, which explains the oh-so-KODO body lines, tail lights and interior pieces.

It gets a 1.5-liter four-cylinder engine that sends 106 hp to the front wheels through either a six-speed manual or automatic transmission. According to the company, it should be capable of returning up to 33 MPG in city driving, 42 on the highway or 37 MPG on the whole.

Scion’s scheme hasn’t changed; they’re all about selling a single trim to keep things simple and eliminate the need for its customers to haggle with the sales
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